Designing solutions to enhance user experiences
KASHIKA
ARORA
I’m a visual designer at Blinkit, designing marketing assets across screens and streets.
I’m a designer driven by purpose, blending strategy with creativity to turn complex ideas into intuitive, human-centred experiences. Skilled in Adobe Creative Suite and Figma, I craft designs that are not only visually striking but also meaningful and impactful.
When I’m not refining pixels, I’m exploring new places, drawing inspiration from diverse cultures, and uncovering narratives that shape better experiences.
Adobe Creative Suite
Professional graphic software
Figma
Digital design and prototyping tool
Blinkit
Visual Designer
September 2025 – Present
Designed Bistro by Blinkit’s marketing assets across the full funnel, adapting one visual language from in-app assets that drive retention and revenue, to digital ads on Google, Meta, and DSPs that create awareness and generate leads, to flyers, ATL, BTL, and metro pillars for city-wide visibility. Conceptualized on-ground experiences like a selfie mirror, photobooth, and backdrops to boost recall and conversions, and merch like a Diwali playing mat, t-shirts, diary covers, and QR stickers that earn organic endorsement at low cost. Designed creatives for Blinkit’s digital marketing campaigns across Meta, Google, DSPs, and apps like MyGate and NoBrokerHood, built for each platform’s formats to enhance brand awareness, generate leads, and promote offers.
Geniemode Global
Design and product developer
May 2022 - February 2023
Worked closely with the VP and Design Head for Primark, gaining valuable experience in high-level design collaboration. Collaborated with multiple brands including Madame, Bewakoof.com, Landmark, 1indiaFamilyMart, V-Bazaar, CityKart, and Yurii International. Engaged directly with clients to understand upcoming season purchase orders and developed merchandise aligned with their briefs. Took complete ownership of the design process, including designing, sampling, and costing.
Future Group India
Visual Merchandiser
May 2021 - June 2021
Designed in-store artworks and seasonal window displays to enhance visual appeal and align with brand identity.
Arora Lemon
Graduation Project
January 2025 - April 2025
Redefined the brand identity and visual language, designed the website, and developed supporting collaterals to ensure a cohesive and impactful brand presence.
Colorbar Cosmetics
Visual Designer
May 2024 - August 2024
Designed and developed a variety of digital assets, including landing pages, homepage banners, PLP (Product Listing Page) banners, PDPs (Product Display Pictures), and other website creatives. Conducted user journey analysis to identify pain points and implemented UI/UX improvements to enhance the overall experience. Conceptualised and designed an interactive website game to boost user engagement and increase logins. Created retention marketing creatives to drive customer loyalty and coordinated with agencies to oversee A+ designs, ensuring timely revisions and quality outputs.
Zara, Inditex
Summer Intern
June 2019 - July 2019
Curated stylish and upbeat outfit combinations for fashion enthusiasts at the Zara store, while overseeing merchandising operations to ensure a visually appealing and well-organized shopping experience.
Arora Lemon
Graduation Project
January 2025 - April 2025
Redefined the brand identity and visual language, designed the website, and developed supporting collaterals to ensure a cohesive and impactful brand presence.
Arora Lemon
Graduation Project
January 2025 - April 2025
Redefined the brand identity and visual language, designed the website, and developed supporting collaterals to ensure a cohesive and impactful brand presence.
Colorbar Cosmetics
Visual Designer
May 2024 - August 2024
Designed and developed a variety of digital assets, including landing pages, homepage banners, PLP (Product Listing Page) banners, PDPs (Product Display Pictures), and other website creatives. Conducted user journey analysis to identify pain points and implemented UI/UX improvements to enhance the overall experience. Conceptualised and designed an interactive website game to boost user engagement and increase logins. Created retention marketing creatives to drive customer loyalty and coordinated with agencies to oversee A+ designs, ensuring timely revisions and quality outputs.
Colorbar Cosmetics
Visual Designer
May 2024 - August 2024
Designed and developed a variety of digital assets, including landing pages, homepage banners, PLP (Product Listing Page) banners, PDPs (Product Display Pictures), and other website creatives. Conducted user journey analysis to identify pain points and implemented UI/UX improvements to enhance the overall experience. Conceptualised and designed an interactive website game to boost user engagement and increase logins. Created retention marketing creatives to drive customer loyalty and coordinated with agencies to oversee A+ designs, ensuring timely revisions and quality outputs.
Zara, Inditex
Summer Intern
June 2019 - July 2019
Curated stylish and upbeat outfit combinations for fashion enthusiasts at the Zara store, while overseeing merchandising operations to ensure a visually appealing and well-organized shopping experience.
Geniemode Global
Design and product developer
May 2022 - February 2023
Worked closely with the VP and Design Head for Primark, learning how design direction is set at scale. Worked with brands like Madame, Bewakoof.com and Landmark. Engaged directly with clients to translate their season requirements and briefs into merchandise, designing and developing each range and owning the process end to end, from sampling to costing.
Geniemode Global
Design and product developer
May 2022 - February 2023
Worked closely with the VP and Design Head for Primark, learning how design direction is set at scale. Worked with brands like Madame, Bewakoof.com and Landmark. Engaged directly with clients to translate their season requirements and briefs into merchandise, designing and developing each range and owning the process end to end, from sampling to costing.
Future Group India
Visual Merchandiser
May 2021 - June 2021
Designed in-store artworks and seasonal window displays to enhance visual appeal and align with brand identity.
Future Group India
Visual Merchandiser
May 2021 - June 2021
Designed in-store artworks and seasonal window displays to enhance visual appeal and align with brand identity.
Blinkit
Visual Designer
September 2025 – Present
Designed Bistro by Blinkit’s marketing assets across the full funnel, adapting one visual language from in-app assets that drive retention and revenue, to digital ads on Google, Meta, and DSPs that create awareness and generate leads, to flyers, ATL, BTL, and metro pillars for city-wide visibility. Conceptualized on-ground experiences like a selfie mirror, photobooth, and backdrops to boost recall and conversions, and merch like a Diwali playing mat, t-shirts, diary covers, and QR stickers that earn organic endorsement at low cost. Designed creatives for Blinkit’s digital marketing campaigns across Meta, Google, DSPs, and apps like MyGate and NoBrokerHood, built for each platform’s formats to enhance brand awareness, generate leads, and promote offers.
FIGMA
PHOTOSHOP
ILLUSTRATOR
INDESIGN
Unitedworld Institute of Design (UID)
Masters of Design (M.Des), Visual Experiential Design
2023 - 2025
The course involved a deep exploration of branding, UI/UX, visual storytelling, and experiential design practices, with a strong focus on design thinking, user-centered solutions, and creating meaningful digital experiences.
Unitedworld Institute of Design (UID)
Masters of Design (M.Des), Visual Experiential Design
2023 - 2025
The course involved a deep exploration of branding, UI/UX, visual storytelling, and experiential design practices, with a strong focus on design thinking, user-centered solutions, and creating meaningful digital experiences.
Amity University, Noida
Bachelors of Design (B.Des)
2018-2022
DSP Dwarka
12th, Humanities
2018
Amity University, Noida
Bachelors of Design (B.Des)
2018 -2022
DPS Dwarka
12th, Humanities
2018
DPS Dwarka
12th, Humanities
2018